Quiz Opt-In — Two-Question Personalized Lead Magnet
A multi-step quiz opt-in that collects two qualifying answers about the visitor's situation, then trades a personalized PDF for an email — pilots a Hook Formula quiz for coaches but the pattern fits any segmentation-driven lead magnet.
Best for: Lead-magnet pages where qualifying the lead matters as much as capturing the email — coaching, consulting, agency, and high-ticket service funnels.
Live preview — scroll inside the frame to see the full page.
What it does
- Two-question quiz flow — the visitor moves through two short questions before reaching the email step, one card at a time
- Visual progress indicator — a small progress bar or dot row shows where the visitor is in the flow so they don't feel lost
- Smooth step transitions — each question slides in cleanly so the form feels like a guided conversation
- Personalized email step — the final step frames the PDF as tailored to the visitor's answers, not a generic download
- Trust microcopy and reassurance — short copy on each step and a final line on the email step address privacy and delivery without bloating the form
Best use cases
- Coaches — a niche-finder quiz that hands back a personalized positioning PDF
- Agencies and studios — a project-fit quiz that delivers a tailored brand or marketing brief
- Course creators — a 'which course is right for you' quiz that segments the list before launch
- SaaS marketing — a quick fit-quiz that recommends a starter plan or template
- Membership communities — a 'pick your path' quiz that routes new members to the right starting content
What you can change with your DNA
When you run this through the remix skill, your CCOS DNA — brand, voice, audience — drives these decisions automatically:
- Colors — slots for page background, card background, question text, answer-button color, progress indicator, form field, primary submit button, and accent
- Fonts — two or three roles: a display or serif for the question headlines, a clean body font for answers and supporting copy, and an optional accent for eyebrow or progress labels
- Copy — eyebrow, opening headline, two question prompts with three to five answers each, transition microcopy, final email-step headline and supporting line, form label, button label, and reassurance text
- Images — optional small icon or illustration per answer, plus a final-step PDF preview thumbnail
- Behavior — choose how the steps transition (slide, fade, push), whether answer buttons advance automatically or wait for a click, and how the progress indicator updates
How remixing works
From "swiped it" to "shipped it" in three steps.
Pick a remix
Browse the library, find one that fits — like this one.
Run it through your DNA
The remix skill uses your CCOS DNA to swap colors, fonts, copy, and structure so it lands as yours.
Ship it
Paste the finished HTML into Thinkific, Kajabi, WordPress, or any platform that takes embed code.
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