Money-Back Guarantee — Classic Refund Variant
A clear, confidence-building money-back guarantee block that states refund terms beside or above the pricing decision, pilots a course sales page but the pattern fits any sales page where reducing financial risk at the buy moment lifts conversion.
Best for: Mid-page trust block beside or above the pricing decision on a sales page where stating clear refund terms reduces perceived financial risk.
Live preview — scroll inside the frame to see the full page.
What it does
- Clear refund-window headline — leads with the time window in plain language ('30-day money-back guarantee')
- Trust-badge visual — a seal, ribbon, or icon anchors the block as a confident promise rather than legal copy
- Plain-English condition copy — names what qualifies for a refund without scaring confident buyers
- Single remedy line — describes how to claim the refund (one email, one form) so it feels frictionless
- Pricing-adjacent placement — sits beside or directly above the pricing card so it's visible at the buying moment
Best use cases
- Course creators selling self-paced courses — classic 30-day refund block beside the pricing card
- Coaches with one-time program purchases — refund window for first-session or first-week withdrawal
- Memberships with monthly billing — guarantee covering the first month or first cycle
- SaaS with annual plans — risk-reversal block for first-month satisfaction guarantee
- Agencies with one-off productized services — refund window for the first deliverable milestone
What you can change with your DNA
When you run this through the remix skill, your CCOS DNA — brand, voice, audience — drives these decisions automatically:
- Colors — slots for the block background, badge color, headline color, body text, and a subtle accent for the refund window number
- Fonts — two roles: a confident display font for the refund-window headline and a clean body font for conditions and remedy
- Copy — refund window length, condition language, remedy description, and a one-line reassurance closer
- Images — badge or seal graphic; consider a creator photo or signature for added humanity
- Behavior — choose badge style (seal, ribbon, icon callout) and the block's placement relative to pricing
How remixing works
From "swiped it" to "shipped it" in three steps.
Pick a remix
Browse the library, find one that fits — like this one.
Run it through your DNA
The remix skill uses your CCOS DNA to swap colors, fonts, copy, and structure so it lands as yours.
Ship it
Paste the finished HTML into Thinkific, Kajabi, WordPress, or any platform that takes embed code.
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